YUZ energy boost - the first toothpaste with caffeine - has also been available nationwide in Müller drugstores since the beginning of September. The dental trade, selected pharmacies and the online shop yuzoralcare.com are already established sales channels. The toothpaste brand was presented for the first time at the end of February 2019 and is now being supplemented by an antibacterial mouthwash. Brushing your teeth once with YUZ energy boost should not only promote oral health, but also correspond to the effect of a cup of coffee or an energy drink, according to the product promise. A stylized cheetah in the logo is the hallmark of the awakening dental care products.

YUZ energy boost - the first toothpaste with caffeine - has also been available nationwide in Müller drugstores since the beginning of September. The dental trade, selected pharmacies and the online shop yuzoralcare.com are already established sales channels. The toothpaste brand was presented for the first time at the end of February 2019 and is now being supplemented by an antibacterial mouthwash. Brushing your teeth once with YUZ energy boost should not only promote oral health, but also correspond to the effect of a cup of coffee or an energy drink, according to the product promise. A stylized cheetah in the logo is the hallmark of the awakening dental care products.

The mint-tasting dental care is positioned in the premium segment, contains fluoride, is vegan and free of lactose or gluten. The tube and bottle are made from sugar cane-based bioplastics that are up to 94 percent recyclable, and the outer packaging comes from sustainable forestry. YUZ energy boost is completely developed and manufactured in Germany and is based on the principles of traditional Persian medicine. The 75 ml tube of YUZ toothpaste is recommended for use from the age of 18 and has an RRP of 9.95 euros.

Behind the young products is a team led by Sepideh Roozbiany, known in the dental industry as managing director of Dr. Kaschny PR in Bad Homburg. To enter the oral care market, the native of Persia founded the Dr. Kaschny HealthCare GmbH. Among other things, social media appearances on Instagram and Facebook and of course the tried and tested, classic

Communication tools tailored to the appropriate target groups. "The public response was and is enormous - with numerous publications on TV, radio, print and online in the general and specialist media. We are very pleased! We at Dr. Kaschny PR can confirm the awareness of the new brand on the basis of our more than 20 -years of experience as a communications and marketing agency with a focus on dentistry, of course. Thanks to the great success of this project, we also see YUZ as a business card for the agency, which is also happy to offer these communications services to other customers from the dental industry. Be it new products from scratch 100 or to raise awareness of established products among the respective target group".