This marketing saying is also valid in the Corona crisis. But as is often the case during a recession, companies are more likely to reduce their advertising budgets as sales fall. A mistake! Because if the noise level of product advertising decreases, companies should continue to use their advertising budget and even use it more! Studies have shown that vendors who promoted and even launched new products in a time of crisis subsequently achieved greater market share and increased sales.

Dr. Explain Kaschny PR in a non-binding virtual consultation. Simply contact us by phone 06172/68481-0 or email redaktion@kaschnypr.de and make an appointment with us. Take advantage of the expertise and concepts of an agency for Dental public relations that will help you with your crisis strategy.

Right now the target group is "idle" and can perceive its message particularly well. Because in the course of the Corona crisis, everyday life in dental practices and dental laboratories has changed: Due to the reduced number of patients, many are looking more closely at the dental media. According to companies and publishers, feedback on print articles and an increased number of clicks online speak for themselves.

So seize the opportunity - loosely based on the motto of a successful boss of an American supermarket chain: "I heard about the crisis and I decided not to take part in it!"

Continue with best wishes for your health!

Your Dr. Kashny PR Team