by Magnus Kongestol
4 years ago
We want our opinion, and that makes us happy! For a contribution to the question of how agencies approach potential new customers, the industry magazine "Dental Marketing" asked for the voice of KPR.
"The agency based in Bad Homburg is considered one of the specialists in the market and has specialized in the fields of dentistry and dental technology over the years," reads the May/2018 issue. And to the point, we are quoted in detail with our strategy for a successful agency presentation. In doing so, we refer to the importance of classic tools such as online presence and information material in printed form as well as to our information events and e-mail updates relating to modern dental communication.
"This mix of measures works well. We don't think much of aggressive self-PR every minute”, is our conclusion. That's right, because we don't want to (over)strain customers and potential new customers with vain self-portrayal, but rather convince them with our know-how for their corporate and product PR.