“Marketing communication clerk”: Three new dental PR professionals have been maturing under this official training title for the past six months. With Franziska Gruber (20), Theresa Meyer (20) and Lars Schoneveld (18), KPR has three dedicated young professionals in its ranks.

For KPR, of course. An investment in youth is an investment in the future. “We see it as one of our central tasks to promote young talent. Opening the doors for young people for a successful and fulfilling professional life and at the same time further developing dental communication - this has always been part of the agency's own claim," emphasizes shareholder Sepideh Roozbiany.

The training will be completed by the three newcomers within two or three years. They immersed themselves in the day-to-day work of the agency from the very first hour and attended vocational school twice a week. A one-sided sound reinforcement is not announced - on the contrary: "Learning from the experienced is only one part, another is to get involved with your own ideas right from the start and to develop your creativity. Because if you don't listen to young people, don't take them seriously and only patronize them, you're missing out on great opportunities," says Managing Director Thomas Hammann.

"The atmosphere is great"

And what do Theresa, Franziska and Lars say about their training at KPR?"It's extremely cool to be part of the team after such a short time. Of course we don't know everything yet. But little by little we are given more responsibility, we are becoming more and more independent. The professionals also appreciate the input from our side – we think that creates interesting ideas. Theoretical knowledge from school can also be quickly implemented in practice-oriented work in the agency. In short: we feel very comfortable here and the atmosphere in the agency is really great. We look forward to our further training!”